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CUF - Launching August 2021


When you purchase your CUF watch from an authorized retailer, it comes covered by our two-year warranty. Under the terms and conditions of this warranty, your CUF watch is guaranteed against defects in materials and workmanship for a period of two years from the date of purchase. Proof of purchase is required for all warranty claims.


It does not cover: damage resulting from improper handling, accident, negligence, loss, theft, unauthorized service.

If your CUF watch requires service or repair, fill in the form with the service/repair requested. Please do the following:

  • Go to and download the Service Form.
  • Complete the form with all relevant information.
  • Submit the form via email to
  • You will receive a confirmation email, which you can then print off and include with your watch, together with the warranty certificate.


  • Do not enclose original gift box, but do ensure your CUF watch is packaged carefully to prevent damage in transit (use bubble wrap or a padded envelope).
  • Ensure that the package is adequately insured and obtain a tracking number. We are not responsible or liable for any parcels that are damaged or lost while in transit to our Service Centre.
  • If shipping your CUF watch across an international border, you must indicate "Returning to manufacturer for
    REPAIR AND RETURN ONLY. NO COMMERCIAL VALUE”. You are responsible for all duties, taxes, freight or other fees associated with shipping your CUF watch to our Service Centre. Failure to do so may result in refusal of the package.


Your service will be completed approximately 30 business days after your package arrives at the Service Centre, depending on the service required.


Your CUF watch is an article of absolute artisanship. Small imperfections are natural features of a handmade product. Therefore, they should not be considered as defects.


CUF metal bracelets are hypoallergenic and nickel free in accordance with the current international regulations. The raw brass, bronze or silver is not plated on the top with metal or given a plastic coating to prevent environmental reactions. The cuffs will patinate over time and nicks and scratches are likely to occur with use. This is the nature of organic materials and we feel it adds to the character and beauty of the piece.

    Tarnish may occur when sterling silver comes into contact with oxygen in the air. The best way to keep your silver cuff from blackening is to touch and wear it. The natural oil from your skin adds a layer of tarnish resistance. If needed, you can polish it with the jewelry polishing cloth.
    The high copper content in brass and bronze may cause it to darken over time. This is primarily caused by a reaction to water or humidity. Try to avoid contact with water, perfumes and cosmetics. If needed, you can polish it with the jewelry polishing cloth. The bottom of these bracelets are gilded with a thick layer of 24 carat gold to prevent discoloration on the skin.


Cellulose acetate is an eco-friendly and durable material that is lightweight and hypoallergenic. CUF watches in this material are of premium, Italian quality and individually handcrafted. Keep away from excessive heat and avoid wearing them in combination with other jewelry.


CUF watches are powered by a Swiss quartz movement. They have sapphire glass which makes them highly scratch resistant.

The water resistance is 3ATM. This means they are not waterproof, but withstand accidental contact, such as rain and splashes. Do not turn or pull out the crown when the watch is wet, as water might get inside the watch. Do not store the watch in your bathroom or other humid places. It should be kept as dry as possible.

CUF watches are designed to withstand impact under normal use. They should not be subjected to severe impacts or dropped onto hard surfaces.

CUF watches should not be exposed to strong chemicals and excessive heat sources, as these can seriously damage the finish of the watch and lower its water resistance.